Geoff Besnard, B Math
Research Manager/Programmer / Senior Associate
Geoff has over 20 years’ experience in market research product programming and systems design. He is responsible for the updating and refinement of all IRIS Research’s data systems. Geoff has written all the software for our purpose designed CATI system which features questionnaire design, editing and streaming of responses, control of number presentation, call outcome monitoring, along with system performance and interviewer monitoring. Geoff has considerable experience in sampling methodology and has helped take IRIS Research to the very leading edge of industry best practice in this critical component of effective Social Research.