Locals to inject around $325M into the region’s economy over the festive season

20 December 2018

New research conducted by IRIS Research has found that almost 85% of Illawarra residents will be doing their Christmas shopping locally this year.

The IRIS Research Christmas Shopping Intentions 2018 survey of resident spending intentions indicates the average Illawarra adult (18+) resident will spend around $1,095 each, this festive season, in addition to cost of living expenditures.

Based on the total number of residents aged 18 and over across the Illawarra, the results of this research indicate that locals will spend an estimated $382 million during the 2018/19 festive season of which around $325M will be spent in the local economy.

But which gifts are less popular than last year? Read the full article here